NEW! Next Move Career Programs! Click here for more information.
Leadership and Career Coaching
You’re not just climbing the ladder. You’re building it.
Whether you're eyeing your first leadership role or trying not to burn out in the one you’ve already got—I've got you.
Feel like leadership should come with a user manual… or maybe a therapist?
Maybe you just got promoted and you’re wondering when you’ll start to feel like you’re in control of yourself and the job.
Maybe you’ve been leading for a while and still feel like you’re winging it.
Maybe you’re wondering if you’re even cut out for leadership at all.
Perhaps you know exactly where you want to go but aren’t sure how to map out the path.
Welcome. You’re in the right place.
I help professionals who are ready to level-up, cut through the noise, stop playing small, and start doing epic career sh!t.
Through laser-focused coaching, timely observations, and thought-provoking questions, I help aspiring and established leaders:
- Lead with curiosity and courage, not control
- Build teams that don’t just perform—they kick ass
- Work smarter and not harder
- Advocate for themselves like they own the place (because someday, they just might)
Coaching that fits your leadership level and your life.
Emerging Leaders
For aspiring leaders or career climbers who want to move into leadership with confidence (and a plan). 3 months, 6-sessions, CliftonStrengths assessment, Leadership Readiness Inventory
- Career growth strategy
- Strengths-based leadership development
- Interview & promotion prep
BEST Leader Training
Ready to ditch the hustle and lead with confidence? The BEST Leader Training program provides a supportive, self-paced experience designed for real-world impact.
- Action-Based Modules: Master practical leadership skills through 45+ micro-learning lessons.
- Expert Support: Get direct feedback during monthly live Q&A sessions.
- Lifetime Access: Learn at your own pace without the pressure of deadlines.
Epic Leader Sh!t®
For seasoned leaders who want a thought partner, confidante, and someone to challenge them to achieve their most exciting goals. 9 months, 18 sessions, verbal 360 assessment, CliftonStrengths for Leaders assessment, full day team workshop (optional)
- Strategic leadership coaching
- Team culture transformation
- Burnout-proof boundaries
Spoiler: It’s not stuffy or stiff. It’s coaching with heart (and a bit of sass).
Step-by-Step Process:
- We Chat — You share your goals, strengths, and what’s keeping you up at night.
- We Align — We co-create a plan that fits your life and leadership style.
- We Work — You lead boldly, grow faster, and feel more like you in the process.
- We Reflect – We can’t forget this critical step to support building new habits that stick.
- We Celebrate — Because leadership wins deserve more than just a quick “nice job.”
Working with Shaina has been a transformative experience for me as a leader. When I first began coaching, I struggled with confidence in my interactions on the executive team. Shaina created a safe, supportive space where I felt truly heard. Her empathetic approach and insightful reframing helped me see challenges from new perspectives—and more importantly, respond to them with clarity and composure.
One of the biggest turning points for me was realizing I could stand up to my boss in a tactful, professional way—free of emotion—while clearly communicating my point of view. That moment was a clear marker of how far I had come.
Each session was thoughtfully paced, challenging me just enough to grow without overwhelming me. I’ve come away from this experience not only more confident but also more effectively as a leader. I’m deeply grateful for the growth I’ve achieved through our work together.
Sue V., HR Executive
I had the pleasure of working with Shaina over the past year, and I can confidently say that it was one of the best investments I’ve made towards professional growth. Her approach to coaching was always thoughtful and tailored to my needs. I can honestly say that the time, effort, and money I invested in working with Shaina were more than worth it. If you’re looking to improve your leadership skills, gain confidence in decision-making, or grow as a business professional, I highly recommend her services.
Sue Pete, Business Manager at MED-TECH Support Services
Shaina was a great coach! She provided feedback to me on my own leadership skills, provided counsel on managing others and helped me design a work session to plan workloads and vision for the future. She was always attentive and provided constructive feedback when needed and was easy to talk to. I highly recommend Premier Professional Coaching to those in management and leadership.
Kathleen Baril, Library Director at Ohio Northern University
Before booking a session, I really debated whether I needed to or should. I’m so glad I did! I had a one-on-one coaching session, and it was so worth it. After I left our session, I had a profound sense of clarity that I don’t think I’ve ever had before. I had a renewed sense of self and a clear idea of who I am today and what I want the immediate future to look like. Since our session, I have felt rejuvenated and have had a strong sense of purpose. I have an even stronger identity at work, and I think that is visible to everyone I work with. I am more confident and I am more actively searching for leadership development, not just formally through classes but through my everyday interactions with people.
Thank you for listening, meeting me where I was, and providing me the opportunity to learn more about myself. It’s made such a huge difference.
Ken T., Director of Operations
I loved Shaina, she was a very open-minded and approachable coach through this program. I truly enjoyed the individual coaching session where I was able to get some insight on specific ways I can utilize or tone down my strengths to be a better leader and bring my best self to work every day. Learning my strengths and the strengths of my co-workers has significantly improved our open and honest communication and trust with one another.
Eastown Veterinary Clinic High-Performing Teams Participant
Shaina has helped me define goals for the office and has given me an abundance of tools for my toolbox. Working with Shaina has changed the way I approach my job and it has changed my life. I am ever so grateful.
Kara G.
Shaina’s coaching helped me really focus on what I love most in my work and how to do more of those things in my current job. Our sessions also helped me strategize how to have the conversations with my boss, the CEO, and my team to ensure I get to do more of the things I love at work. Thanks, Shaina!
Stephanie Miletich, Director of HR at OAM
I had the pleasure of working with Shaina for 6 months as my career coach. By utilizing the techniques that Shaina presented, I was able to set realistic goals and develop a plan for myself. I would highly recommend her services to anyone who wants to take the next step in their career.
Jorge M.
I found my time with Shaina so valuable and useful. I received practical advice I could put into practice right away. She has away of pulling information out of you and guiding you to the right answer. I would highly recommend her to a new leader, or one like me with 15+ years of experience. Thank you, Shaina!
Leisa Kimbrough, Director of Revenue Cycle at Orthopaedic Associates of Muskegon
Beneath the Brilliance
One lost suitcase shouldn’t cause an identity crisis.
But somewhere between a cancelled flight, a professional conference, and a suitcase that decided to vacation without her, Shaina found herself boarding a five-day cruise with nothing but a laptop, water bottle, and a smutty romance novel, wondering why a minor inconvenience felt so disproportionately hard.
The answer wasn’t in the luggage. It was beneath the brilliance.
For years, Shaina did what so many high-achieving women do. She worked hard, carried more, pushed through, stayed professional, solved problems, and convinced herself that enduring pressure was proof of strength. From the outside, everything looked polished. Inside, the cracks were getting harder to ignore.
In Beneath the Brilliance, Shaina bravely challenges the cultural obsession with grit, hustle, and performative resilience. Through her Diamond Paradigm™, she reveals four stages of strength and brilliance and how to align them for a sparkle that endures.
You will read incredible stories of triumph from brilliant women just like you. There is cringy humor, refreshing vulnerability, and more diamond analogies than anyone reasonably needs.
This is the book you’ve been waiting for!
Leadership is Easy (said no one ever)
This is the book for anyone who feels drawn to a leadership position, but struggles to navigate the “people” part of the job. Packed with real stories, practical tools, and zero corporate jargon, it’s your no-fluff guide to leading like a pro. Whether you’re brand new or you’ve been in the game for years, this book will make you feel seen – and seriously equipped. Because leading people is hard. It can be easier. This book will help.
What you’ll get:
- 11 essential leadership habits you can apply starting today
- Questions at the end of each chapter that will deepen your learning
- A ready-to-implement toolkit to help you navigate key leadership situations
- The confidence to lead with clarity, authenticity, and courage
Why work with me? Because I’ve been where you are and my sole mission in life is to help you achieve your goals.
I’m Shaina Lane—leadership coach, speaker, author, and former healthcare leader who’s been in the trenches, the boardroom, and the break room. I blend strategy with humor, candor with compassion, and give leaders the tools to show up with courage, curiosity, and a lot less stress.
Quick Hits:
- 20+ years of real-world leadership experience
- Certified coach (and recovering people-pleaser)
- Obsessed with CliftonStrengths, nachos, and empowering leaders to lead like humans
- No fluff, just honest growth (with a side of sarcasm)
