My name is Shaina Lane and I am on a mission to help people get out of their own way, say yes to the things that matter, and to lead with curiosity, courage, and zero regrets.
After hearing me speak, audiences will leave ready to tackle their hardest challenges because my speech will ignite real momentum and equip them to write their own epic leadership story.
Keynote
Built To Be EPIC: Choosing Bold, Brave, and Better Every Day
(45 minutes)
It’s easy to stay in your lane—do your shift, meet your numbers, keep your head down and hustle hard. But that’s not where EPIC retirement stories are created. Doing epic work isn’t about being flashy or having a fancy title. It’s about choosing bold action when it would be easier to stay silent, stuck, or small.
Growth, innovation, and progress come from people at every level who are willing to step up, speak out, and solve problems others overlook. It comes from those who lean into curiosity, courage, and the willingness to challenge the status quo—even when their voice shakes.
This funny, down-to-earth keynote is built for everyone—from the floor to the front office. Shaina shares real, relatable stories of times she said yes to things that felt too big or too uncomfortable—and how those moments shaped her path. Her message is clear: You don’t need permission, the perfect plan, or a leadership badge to make a difference.
You just need a strong spark, courage to fuel the fire, and the guts to write your own story.
Because in a workplace that needs more problem-solvers, team players, and everyday innovators, playing it safe isn’t cutting it anymore. You were built to be EPIC.
Objectives:
By the end of this session, participants will be able to:
- List four choices that keep you stuck or move you towards what you really want.
- Reflect on personal moments where fear and doubt held them back and identify one way to reframe those experiences into opportunities for growth.
- Commit to one courageous step they can take to challenge the status quo, speak up, or contribute to positive change in their own life and career.
Keynote
Do Epic Leader Shit: Big Goals. Brave Moves. No Regrets.
(60 minutes)
Leadership is not for the faint of heart. It’s more like cliff diving than chess. More like bull-riding than bowling. It’s skydiving, motocross, and free solo climbing – high stakes, unpredictable, and often uncomfortable. But also? It’s thrilling. Transformative. EPIC.
Doing Epic Leader Shit isn’t about being flashy or loud – it’s about choosing bold action when it would be easier to stay silent, stuck, or small. It’s about leaning into the spark that drives you, the courage that strengthens you, and the curiosity that will re-write your story.
This funny, down-to-earth keynote is designed for everyone – especially the ones who don’t want their message sugarcoated. Shaina shares real, relatable stories of times she said yes to things that felt too big or too uncomfortable—and how those moments shaped her path. Her message is clear: You don’t need to wait for permission, the perfect time, or for the fear to subside. You need a strong “want to”, a willingness to act, and the guts to write your own damn story.
Let’s do some Epic Leader Shit together!
Objectives:
By the end of this session, participants will be able to:
- List five choices that keep you stuck or move you towards what you really want.
- Reflect on personal moments where fear and doubt held them back and identify one way to reframe those experiences into opportunities for growth.
- Commit to one courageous step they can take to challenge the status quo, speak up, or contribute to positive change in their own life and career.
Keynote
Leadership Is a People Sport: And Your Winning Game Plan Starts with IMPACT
(75 minutes)
Leadership isn’t about titles, credentials, or strategy—it’s a people sport, and guess what? It’s Game Day, baby. Whether you’re leading a hospital unit, a corporate crew, or a fast-moving team, you don’t just need to show up—you need to make an IMPACT.
While it’s easy to get sucked into the day-to-day grind, the best leaders don’t just play the game – they coach, inspire, and develop others to win together. In this high-energy, relatable talk, Shaina brings lessons from sports to the leadership arena and breaks down what it really takes to lead like a pro. Using her signature IMPACT Framework—you’ll learn how to ditch the player mindset and show up as the coach your team needs. Leading people is hard, but it shouldn’t feel like you just went 12 rounds with Mike Tyson.
You’ll walk away fired up, equipped, and ready to lead with clarity, confidence, and IMPACT. Because the difference between sinking or swimming in leadership? It comes down to how you train—and the investment you’re willing to make.
Objectives:
By the end of this presentation, attendees will be able to:
- Identify the 6 components of the IMPACT framework.
- Explain how each component of the IMPACT framework has revealed itself throughout their career.
- Apply the IMPACT framework to their own leadership style, boosting confidence in people-first leadership.
I wanted to tell you just how grateful we are for your willingness to speak to our group last week. You did a masterful job and especially so in engaging people in a format (virtual) that makes it all too easy to not be as engaged. I mentioned afterwards that with all the things we did, I felt yours was one of our best sessions yet!
Eric Kelliher, Kent ISD
Shaina is an engaging speaker who has the ability to get everyone in the crowd to participate. She has a lot of wisdom to share that can be applied in a practical way. She was a pleasure to meet, learn from and talk with. I highly recommend her!
Charity Compton, Director of Nursing at Williamson Health
I have used Shaina with Premier Professional Coaching several times now and she is has delivered with 100% satisfaction each time. She joins meetings timely and always comes well prepared. Shaina has provided training to our leadership team on our performance and review process and well as Professional Development presentations. She has made the presentations engaging, interactive, and professional. She is not only flexible to our company’s specific request in what we are looking for but also brings new ideas to enhance the presentation based on her own experiences. We are looking forward to working together again soon.
Kristen Caldwell, Corporate Director of Training and Development / Human Resources Manager at Revolution Company
I had the pleasure of meeting Shaina through an event for GVSU’s Alumni Career Coaching Database and had the opportunity to hear her keynote presentation for the GVSU Leadership Summit. From chatting one-on-one to hearing her insights on leadership, Shaina made me feel immediately welcomed and inspired to grow as a professional and leader. I have already begun to implement the practical advice she gave into my work to lead more authentically. I highly recommend Shaina for anyone who is looking to grow as a leader!
Natalee Williams, Leadership Summit Attendee
We greatly enjoyed having Shaina speak at our business event! Walked away with tons of actionable strategies we can apply to help us communicate better as a team!
Robert Hughes, Owner of Hughes Integrated
Breakout Sessions
Are you ready for accountability to no longer feel like a chore? This engaging session will revolutionize the way you approach accountability, helping you replace frustration with a proactive, ownership-driven culture. Say goodbye to nagging and hello to easy leadership!
DDI has reported that one unskilled leader can cost an organization up to $126,000 per year. How much money is your organization spending because your HIPOs weren’t prepared to succeed in their first leadership role? In this session, Shaina shares best practices and practical tools for assessing, developing, and preparing HIPOs for success so you can cultivate a stronger leadership pipeline and save some moolah!
Leading people is hard. Especially if you are trying to do everything yourself. That is a sure-fire recipe for ineffectiveness, overwhelm, and good ole burnout. In this session, Shaina will talk about one of the hardest, yet most important skills for leaders to master. Learn how to shorten your never-ending to-do list and build capability within your team through strategic delegation.
No matter what field you enter after college, leadership is something that will shape your career and your ability to make an impact. Whether you’re the one in charge or contributing behind the scenes, you’ll find that leadership is about being your best self and helping others do the same. And the best part? You don’t need to be a superhero to do it.
Shaina’s Speaking Engagements
- Emory University Sports Medicine Symposium
- National Athletic Trainers’ Association
- Tennessee Athletic Trainers’ Association
- 21st Century Leaders
- West Michigan Veterinary Medical Association
- MichCDA
- PARWCC
- KentISD
- Association for Human Resources Management
- GrandJen Chamber of Commerce
- Revolution Inc
- CU Answers
- Williamson Health
- Advent Leadership Academy Alumni
- Grand Rapids Chamber of Commerce
- Michigan Society for Human Resources Management
- GVSU Leadership Summit
- Aspect Travel HR Conference Cruise
