
About Shaina Lane
Hey hey, I’m Shaina Lane – speaker, coach, author of Leadership is Easy (said no one ever), and founder of Premier Professional Coaching.
I’m on a mission to help people stop playing small and start choosing bold, brave, and better every day.
Through powerful stories, practical tools, and a hell-yes energy, I help professionals stop playing small, start making courageous moves, and become the kind of leader others want to follow—whether they’re running a team or just showing up differently at work.
An EPIC life isn’t about flashy titles or perfect timing – it’s about doing the thing that scares you, challenges you, or stretches you beyond what you thought possible. It’s about writing your own story instead of letting someone else hold the pen. You don’t need permission. You just need a spark and the guts to do something about it.
Let’s Get To Work!
I started in healthcare as a Certified Athletic Trainer, helping athletes overcome injury and achieve peak performance. But after working 361 out of 365 days one year (yep-actual math), I realized quantity and hustle weren’t the goal. I pivoted into a physician extender role, was promoted through the leadership ranks, and my job was eventually eliminated. They say you never really arrive as a leader until you’ve had your job eliminated. That’s when I stopped waiting for someone else’s plan to work – and started writing my own damn story.
Turns out, what I really loved was developing people and having a positive impact on the employee experience. Was I good at it early in my career? Of course not. But someone once believed in me as a leader, and that changed everything.
I went to work creating a plan to make yet another career pivot. I took my SHRM-CP exam and found an HR job to start working in the direction of leadership development and within 2 years I was doing the dang thing. Now I am here 10 years later doing the work I love every day AND I get paid for it (bonus!).
I’ve helped leaders increase their confidence, their effectiveness, and their ability to advocate for themselves and their teams. I’ve helped teams build trust, improve communication, and exceed their business goals.
You can book a keynote, bring me in for a team training, or sign up for personal coaching with me. If you are looking for quick tips and tricks to make leadership feel easier, you can learn 11 key leadership habits in my book Leadership is Easy (said no one ever).
In 2017, I completed Ironman Texas. That’s 140.6 miles of swimming, biking, and running. I know what you are thinking: Shaina must be some superhuman athlete. I can assure you, I am not. I’ve worked hard my entire life to be a painfully mediocre athlete. This race remains one of my greatest accomplishments and has redefined, if not eliminated, the limits I put on myself personally and professionally. You will often hear me saying, “If it doesn’t challenge you, it won’t change you.” Drawing on this transformative experience, I inspire audiences to do the hard things, because those are usually the things that are worth doing.
Fun Facts
Certifications
SHRM-CP
(Society for Human Resources – Certified Professional)
ICF – PCC
(International Coaching Federation – Professional Certified Coach)
CEC
(Certified Executive Coach)
CPCC
(Certified Professional Career Coach)
Gallup Certified Strengths Coach
E2grow Certified Coach
Meet the Crew

Milo
Chief Food Officer

Baloo
Chief Nap Officer
