About Shaina Lane
Hey hey, I’m Shaina Lane – speaker, coach, 2X author, and founder of Premier Professional Coaching.
I help leaders trust their own judgment, lead confidently, and turn leadership insights into action so they can retain key talent, strengthen culture, and deliver results.
Leadership isn’t about flashy titles, being the smartest person in the room, or simply being in charge. It’s about mastering the people side of leadership. And let’s be real…people be crazy.
To me, leadership means getting clear about what it actually means to lead people, staying curious enough to keep learning, having the courage to step into the uncomfortable moments, and staying committed to sustainable success – for yourself, your people, and your organization.
It’s the same philosophy behind my Beneath the Brilliance work and my Epic Leader Sh!t® approach: real leadership happens when we stop performing what leadership is supposed to look ike and start doing the real work of leading people.
Let’s Get To Work!
I started in healthcare as a Certified Athletic Trainer, helping athletes overcome injury and achieve peak performance. But after working 361 out of 365 days one year (yep-actual math), I realized quantity and hustle weren’t the goal. I pivoted into a physician extender role, was promoted through the leadership ranks, and my job was eventually eliminated. They say you never really arrive as a leader until you’ve had your job eliminated. That’s when I took my career of autopilot and started building it with intention.
Turns out, what I really loved was developing people and having a positive impact on the employee experience. Was I good at it early in my career? Of course not. But someone once believed in me as a leader, and that changed everything.
I went to work creating a plan to make yet another career pivot. I took my SHRM-CP exam and found an HR job to start working in the direction of leadership development and within 2 years I was doing the dang thing. Now I am here 10 years later doing the work I love every day AND I get paid for it (bonus!).
I’ve helped leaders increase their confidence, their effectiveness, and their ability to advocate for themselves and their teams. I’ve helped teams build trust, improve communication, and exceed their business goals.
You can book a keynote, bring me in for a team training, or sign up for personal coaching with me. If you are looking for quick tips and tricks to make leadership feel easier, you can learn 11 key leadership habits in my book Leadership is Easy (said no one ever).
In 2017, I completed Ironman Texas. That’s 140.6 miles of swimming, biking, and running. I know what you are thinking: Shaina must be some superhuman athlete. I can assure you, I am not. I’ve worked hard my entire life to be a painfully mediocre athlete. This race remains one of my greatest accomplishments and has redefined, if not eliminated, the limits I put on myself personally and professionally. You will often hear me saying, “If it doesn’t challenge you, it won’t change you.” Drawing on this transformative experience, I inspire leaders to choose the hard that will change them the most.
Fun Facts
Certifications
SHRM-CP
(Society for Human Resources – Certified Professional)
ICF – PCC
(International Coaching Federation – Professional Certified Coach)
CEC
(Certified Executive Coach)
CPCC
(Certified Professional Career Coach)
Gallup Certified Strengths Coach
E2grow Certified Coach
Meet the Crew
Milo
Chief Food Officer
Baloo
Chief Nap Officer